Big Tobacco companies, tech firms to test ‘Smart Tobacco’ technology at 2020 Olympics

A consortium of tech companies is to test a device that uses sensors and light to identify and cut the odour of tobacco products in 2020.The aim is to encourage smokers to switch to alternatives, such as e-cigarettes.The project will also help tobacco companies sell products with lower nicotine levels.The consortium of companies, led by…

Published by admin inSeptember 26, 2021
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A consortium of tech companies is to test a device that uses sensors and light to identify and cut the odour of tobacco products in 2020.

The aim is to encourage smokers to switch to alternatives, such as e-cigarettes.

The project will also help tobacco companies sell products with lower nicotine levels.

The consortium of companies, led by British American Tobacco (BAT), has teamed up with a British firm called Smurfproof, and a UK company called e-tobachemics.

SmurfProof will conduct the tests in the UK and test the products in the US and Australia.

It will use sensors to detect and cut down the odours.

The technology, which could also be used to detect other substances such as mould, is also expected to help reduce the amount of nicotine in cigarettes, the BBC reported.

It is being tested in the Netherlands, Switzerland, Norway, Canada, France, Germany, Belgium, the United Kingdom and the Netherlands.

SmokeFree International, which works to stop the spread of tobacco smoke, said in a statement the technology would “help the world fight the deadly epidemic”.

The consortium said the tests were being conducted to improve tobacco control measures and to “demonstrate the technology’s potential to work as a technology-enabled solution to tackle tobacco harm”.

The project has raised more than $2.6m (1.3bn) in funding, the Reuters news agency reported, citing the company.

The World Health Organisation has called for a global ban on tobacco products, saying the products cause over 40,000 premature deaths and are the leading cause of preventable disease.

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